MartART idea is the winner in the Culture of Make 2013 European Competition diversity which selected 12 original and innovative ideas for cultural projects, which make use of information and communications technology (ICT) for producing and disseminating cultural content. SmartArt promotes culture, the emotional and informal learning in museums, using clever icons to provide additional information relating to works of art without the use of any kind of QR code and barcode. With SmartArt for the first time the use of abstract codes is exceeded and the information can be linked to icons that are a direct copy of the original artwork. With these icons, users can find out in a clear and immediate way works of art which have related information and retrieve or interact easily with the information content of the work.

The system allows you to choose for yourself what information according to their interests and styles of visit, preserving images of favorite artworks, to produce a personalized storyboard gallery of these images and a storytelling of the visit to be shared through their social networks, to experience the culture in an interactive and engaging and stimulate curiosity for informal learning.

The prototype version of SmartArt Alpha 1.0 is currently being tested at the Educational Laboratory of the Museo Galileo in Florence and was submitted to NEMO – The Network of European Museum Organisations and Network LEM – The Learning Museum


ith the icons you can create thematic itineraries for visitors and can be used for recreational and educational purposes with different audiences, using a technology smart, simple and easy to use. Scanned images are saved within the app and can be reinterrogate even after the experience of the visit.

You can keep track of the interaction of the visitors with the works of the museum, diversify the content related to the works, to preserve images of works of art through a gallery favorite storyboard and create a storytelling of the visit to be shared through their social networks.

The technology is simple and easy to use, can be used in multiple contexts (museums, archaeological sites, galleries, thematic exhibitions, educational workshops) and with different audiences (adults, youth, children and families). Promotes user involvement through the use of new icons aesthetically elegant and self explanatory able to overcome the limitations associated with the use of the QR-Code in museums and culture, highlighted by research and special Questionnaires http: // www.

Digital watermarking is used in SmartArt with a paradigm shift in the image and the brand entered is used for retrieving information. Not to protect an image, but to make a channel for sharing information and for a diversity of content to be returned based on the context.